Reading
Why Gen Z Is Reading Again
The generation that was supposed to kill reading has become its most passionate defender. Here's what the data actually says — and what changed.
Vision
Microdramas
Microdrama Revenue Hits $11B. The Number You Should Be Watching Is 35.7.
Global microdrama revenue reached $11 billion in 2025. But the number that explains it — and predicts what comes next — is 35.7 minutes per day.
Microdramas
From Book to Vertical Series: The New Adaptation Pipeline
The same story that works as a modernized classic can become a vertical drama series. Here's why the adaptation pipeline from book to vertical is emerging as one of the most important in entertainment.
Vision
Why Microdramas are the Future of Fiction
In a world full of distractions, the micro format fits perfectly into our busy lives without sacrificing emotional depth.